An opportunity to promote a win in Tenancy Tribunal

An opportunity to promote a win in Tenancy Tribunal
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How media engagement grew a property managers industry presence

In 2016, the property management market was facing some challenges around insurance liabilities for damage to rental properties.In situations of accidental damage to a property, who was liable to pay was being questioned. The tenant who caused the damage, or the landlord? There was a particular national case that set the scene for property managers, now called the Osaki ruling, where a property was burnt down through an accident in the kitchen. The landlords insurance, not the tenants, was to cover the cost.

Thus began a series of Tenancy Tribunal cases where accidental damage was to be covered by the landlords insurance.

Nice Place Property Management however, was able to win a case of the landlord not being responsible for covering damage costs, and an opportunity to promote the win in the media presented itself.

ClientNice PlaceYear2016ServicesMedia

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The work

Our client, Nice Place Property Management, informed us that they had just won a case in the Tenancy Tribunal where a tenant’s cat had urinated and torn the curtains. Significant replacement costs were involved, but our client was able to prove in the Tenancy Tribunal that the situation would knowingly cause damage, and it was wasn’t a case of being an accident.  The Tribunal agreed and awarded the landlord the replacement costs via the tenant. Winning a case like this for property managers was not regular in the current climate, so Phillips & Phillips recognised it as an opportunity to engage the media and tell a story.

We constructed a media release, a targeted media list, and then selected our primary targets for follow up.

The outcome

The story was picked up within the day and published in national news. It was also picked up in the Property Institute magazine. Phillips & Phillips rewrote the release into an article for this purpose.

As a result of the news coverage, our client is now a key contact for the media to ask opinions and insights on property management related news.

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