Grochem is New Zealand’s only owned and operated manufacturer and supplier of agrichemicals. This innovative company develop and distribute a range of products for growers across New Zealand, Australia and South Africa.
To improve the reflection of their brand, as well as add some functionality, Phillips & Phillips undertook to rebuild the Grochem website. Grochem has both a New Zealand and Australian presence – the challenge with this is each country has a range of brands different from the other, so we needed to enable users to visit their countries version of the site. We opted to build two identical sites with a landing page that made it very easy to navigate to the right place and to move between each site seamlessly.
One of the core focuses for the site was easy product searchability and easy access to information for users. As well as this, we also wanted to communicate the company’s innovation and relevance through fresh and clean design.
ClientGrochemYear2018ServicesDigital